Competitor monitoring made easy.

View, Track, Analyse and Report on your competitors’ email marketing communications. Gain invaluable insight into your competitors’ eCRM strategy. Hone your own eCRM strategy accordingly based on real-time data.

How does it work?



Tracking your competitors' emails couldn't be easier. Simply select a company from your chosen list of competitors to view their specific data and the emails they have sent.

All emails are stored in our ever-growing database in real-time and are there for you to view in their entirety at any time.


The analytics feature allows you to view plots of key metrics (e.g. day of send) at the click of a button.

You can view this data for all competitors or select competitors individually.


Easily produce well presented reports on your competitors’ email marketing communications.

The reports include desktop and mobile versions of competitors’ emails and displays in a print-friendly format. These reports will be saved to your account so they can be reviewed, edited or shared between colleagues.

How can theCompetitor Monitoring Tool help your business?

The competitor tool is easy to navigate and very rapidly provides you with the information you need to know about your chosen competitors, giving you more time to spend on idea generation for your own eCRM strategy. Searching the competitor tool database enables you to quickly locate individual relevant emails that can be saved to your favourites, commented on and shared with colleagues within seconds. In a nutshell the Competitor Monitoring Tool is the efficient way to compare and understand your rivals email marketing.

Our demo account enables you to use a selection of the competitor tool features so you can see just some of the potential benefits for your company. We love to hear feedback from our clients and take on board all suggestions for new features, keeping the tool current and relevant to our clients needs.

You can view theCompetitor Monitoring Tool in action in this short video, where we demonstrate some of the key features.

How do I start using the competitor tool?

We have 2 levels of competitor monitoring, depending on your priorities and needs.


  • Unlimited automatic tracking of up to 20 competitors’ email marketing comms
  • Ability to forward competitor emails to the system to be automatically included in reports
  • Instant and shareable competitor analysis reports
  • Preconfigured reporting – great for competitor review meetings
  • Ability to produce reports that print perfectly in A3 – great for meetings
  • Guided setup


  • Everything from the Basic plan
  • Track up to 50 competitors
  • Build custom reports – select the dates and exact competitors you wish to include
  • Add team notes and annotations for inclusion in reports
  • Altaire Enterprise account manager to review and assist with deployment
  • Custom branding so that documents appear internally produced
  • Access to additional custom services to meet your requirements including tracking of full competitor eCRM lifecycle, online shopping and lifecycle analysis activities (we do online shopping with your competitors and track resulting journeys and communications) for report analysis e.g. acquisition/conversion/retention/lapser**This will incur additional costs depending on the number of competitors, cost of goods and frequency of orders.

Contact us at your convenience

TheCompetitor Monitoring Tool has been developed by, one of the UK’s most experienced and innovative email marketing companies. If you want to find out more about how we can help you:


A member of the team will be available to answer your call between 9am and 5:30pm.

(UK) 08 4567 12345


We respond to all email enquiries within one business day.


Why not get a member of the team to answer your queries immediately?


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